- Brent, Edmonton
The ad men took over in the eighties. NHL clubs were granted the right to place ads on the boards beginning with the 1978-79 season, but the first ads did not appear until 1980. Within ten years every NHL arena had advertising on its rink boards. Ads painted on the ice first appeared in the early 1990s.
So far, the NHL has resisted the hideous European trend, where the white space on the ice is almost eradicated by corporate logos and the players are plastered with brand names.